Blockbuster: The rise and fall of the movie rental store,
The Bend, Oregon Blockbuster couldn’t afford the millions of dollars that a real Super Bowl ad would have cost. Instead, it posted its own homemade spot to Instagram and YouTube during this year’s halftime show, the Los Angeles Times reported last month.
It features a cockroach scurrying into the store in a post-apocalyptic world. “We’ll still be here,” a voice says as the camera focuses on the entrance to the store.
The ad worked, according to the Times: Sales both online and in-store were up sharply in the days after it was posted, store employees said.
