Today, quick-hit marketing isn’t enough to drive real growth. You need strategic marketing. Strategic marketing moves beyond short-term goals and aligns every action with the brand’s long-term vision, thereby guaranteeing sustainable success. Let’s unpack what strategic marketing means, why it’s essential, and the key steps you need to implement it effectively. What Is Strategic Marketing?…
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting marketing-adjacent roles like sales, public relations, fundraising, user experience, and graphic design (Bureau of Labor Statistics, LinkedIn member data).1 Globally there are at least 6.5M marketers and 15M professionals in…
Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive landscape. As marketing professionals, it’s vital to grasp the different types of marketing and how to leverage them effectively for your success. By mastering this, you’ll be empowered…
Tired of your 9-5? Freelancing could be your calling.Freelance work has quickly become the main source of income for those keen to manage their own projects and assignments. In 2022, over 70 million Americans worked as freelancers. That number is expected to increase to 86.5 million people by 2027, making up 50.9% of the country’s workforce.But…
Making money online isn’t as complicated as it might seem. In fact, with the right approach, it can be surprisingly straightforward. The key is to find a side hustle that aligns with your skills, interests, and available time. From freelance services to digital products and content creation, there are countless ways to generate extra income…
The world of income generation is constantly evolving, and 2025 is no exception. With advancements in technology, the rise of new industries, and the growing accessibility of financial education, there are more opportunities than ever to diversify your income streams. Whether you’re looking to start a side hustle, invest, or build a full-time business, here…
The digital economy has made it possible for anyone to generate income with just a computer and an internet connection. The biggest advantages include flexibility, scalability, and the potential for passive earnings. Many hesitate because they are concerned about their experience or the time it takes to see results. The good news is that with…
The world of income generation is constantly evolving, and 2025 is no exception. With advancements in technology, the rise of new industries, and the growing accessibility of financial education, there are more opportunities than ever to diversify your income streams. Whether you’re looking to start a side hustle, invest, or build a full-time business, here…
E-commerce has changed the way we shop, work and interact with each other. The industry has grown exponentially in recent years and has reshaped the global economy and retail as we know it. But what’s next for e-commerce? In this post we’ll cover the basics, benefits, challenges and the evolving landscape of digital commerce. Also,…
Freelancing has gained tremendous popularity, offering individuals the flexibility to work from home and earn money in a wide variety of fields. In 2025, the gig economy continues to thrive, with many online platforms available to connect freelancers with clients. Whether you’re a marketer, designer, developer, writer, or a virtual assistant, these best freelance websites…
Planning to give a freelancing career a try?Then you better be well rounded with the best beginner-friendly freelancing websites. Otherwise, the first few bad experiences will make you quit before even starting.Getting to know all the websites along with what works where will make your life easy with a buttery smooth start.Here is the list…
E-commerce, also known as electronic commerce or internet commerce, is a big industry with a bright future ahead. With online retail sales reaching nearly $5.8 trillion worldwide in 2023, industry analysts expect it to grow in the coming years [1]. Reports reveal that 56 percent of internet users buy something online every week [2]. E-commerce isn’t…