How and Why Use Keyword Planner

How to Use Keyword Planner and Why

Tip: If you’re affected by market changes, we recommend planning weekly rather than monthly or quarterly until markets stabilize. Keyword Planner’s forecasts are refreshed daily and based on the last 7–10 days, adjusted for seasonality. Your forecasts will take into account any impact of market changes during this time frame. We’ve updated our seasonal model…

12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom

12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of how content works.I’ve had awkward conversations with executives who ask, “Show us the value of this blog post.” My reaction is, what? You don’t ask that…

How Search Engines Work: Crawling, Indexing, and Ranking

How Search Engines Work: Crawling, Indexing, and Ranking

To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Google, for example, makes algorithm adjustments every day — some of these updates are…

Quick Start Guide to SEO (With FREE Downloadable Checklist)

Quick Start Guide to SEO (With FREE Downloadable Checklist)

4c. Use Structured Data for Rich Results Rich results are special features in search results that go beyond title and meta descriptions and include things like review stars, images, FAQs, and more. You can explore Google’s supported rich results here. Rich results are most often triggered by structured data. Most modern content management systems include…