The SEO Keyword Research Master Guide
1. Discover valuable keyword phrases and topics
You think you know what you want to rank for, but are you certain? Do you know all the ways people are searching that might lead to your website?
For example, if you sell “wholesale wine glasses” this might be a good term to target. Keyword research can help you uncover other relevant terms such as:
If you run a wine glass business, how valuable would ranking on the first page of Google be for each of these terms?
You might have been able to guess some of these, but a smart keyword research strategy can help you uncover thousands of these keyword opportunities at scale.
2. Find keywords with sufficient search volume
Truth be told, while there are billions of possibly relevant keyword combinations out there, not all of them are worth going after.
In the wine glass example above, would it be worth it to create content for each of these keywords? To find out, it helps if we attach a search volume to each keyword phrase.
We’ll cover this in greater detail later, but “search volume” is roughly the number of times these phrases are searched for in Google each month. A higher search volume relates to a higher amount of searches for that particular keyword.
