Expert Tips for Digital Marketing
On this Page Make Yourself Known
Build your reputation using email
In digital marketing, building a good reputation is key to establishing your customer base. For instance, to let people know who you are and trust the content you’re sending, include your name and email address in the From field in Gmail. Keep subject lines under 10 words to summarize the essence of your email and focus on what’s most useful and relevant. Even better, choose an image, such as your organization’s logo or a photo of you, as your Gmail picture.
Learn how: Go to the Gmail Help Center
Appear in Search results & get noticed locally
First, create a go-to online destination for your organization by creating a website in Google Sites with blog posts, product details, and other promotions. Keep the site relevant and regularly updated to help boost search engine optimization (SEO). Then, give your website a public identity and presence in Google Search by listing it with Google My Business. Include a phone number to encourage customer calls, and add your location to help them find you.
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Run effective campaigns
Organize winning campaigns
Setting up a campaign can be time-consuming and difficult to coordinate. In the planning phase, keep marketing team members in the loop about details and schedules by creating a team calendar. When your campaign is ready, publicize it using Google Calendar. You can even include promotional resources, such as flyers and videos stored in Google Drive or a shared drive. Then, build an external website for your campaign with details, promotional media, and more using Sites. Customers can get all the information they need in one place from any device.
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Use templates for common replies to email
When you organize a campaign, you’ll likely repeat the same promotional information. Work faster by saving your reply with templates in Gmail. The next time you want to include that information, just select the saved template so you don’t have to enter it again.
Learn how: Tips to read & send email in Gmail
Engage with customers
Create effective ads
Create and share video ads to reach and engage new customers and promote products or your organization. Record and edit the ad with Google Vids and then share the video recording on Sites or on your organization’s official YouTube channel.
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Make your website mobile-friendly
Great mobile websites turn visitors into buyers, so create mobile-friendly websites using Sites. First, develop your site so it works smoothly on mobile devices. The pages should automatically adjust to whatever screen size the customer is using. Try out your website on a mobile device, too. How does it look? Is it easy to navigate? Are phone numbers set up so visitors can call you with a single tap? Then, when you’re ready to run mobile ads, make use of ad services, such as Google Ads. Think about the phrases potential customers might search for. On mobile, people tend to use fewer and shorter terms, so keep your keywords concise and relevant.
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Manage customer feedback
Collect feedback from customers
When your new product is in the early stages of development, create a survey in Google Forms and embed it in Sites to capture customer feedback. When you have enough responses, product-marketing managers can sort, organize, and analyze the results in Google Sheets and plan the best way to move the product forward.
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Produce & share marketing assets
Share creative assets with your marketing agency
Working on creative assets with a marketing agency? Need to make sure everyone has the latest designs, videos, PDFs, and more? Save work files and folders in Drive or a shared drive and instantly share them with your agency. When someone incorporates feedback and approvals, you can easily see what files have changed and everyone stays on the same page across time zones.
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Create assets with Gemini
Need to produce creative assets for a marketing agency? Use Gemini to generate written content in Google Docs, images in Google Slides, and videos in Vids.
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Use generative AI at work
If your organization supports it, you can use the artificial intelligence add-on, Gemini for Google Workspace. Use Gemini directly in Google Workspace apps like Docs, Sheets, Slides, Meet, Vids, and Gmail, to help you write, visualize, organize, and connect. You can also use Gemini as a standalone experience at gemini.google.com.
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