Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to…

1. Discover valuable keyword phrases and topics You think you know what you want to rank for, but are you certain? Do you know all the ways people are searching that might lead to your website? For example, if you sell “wholesale wine glasses” this might be a good term to target. Keyword research can…

Start your SEO journey. This video bundle will give you an introduction to SEO strategy with our courses on the SEO Fundamentals, Keyword Research, and Local SEO.  SEO FundamentalsThis class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you’ll need…

This course is FREE. However, to apply learnings, we recommend that you have a Moz Pro subscription or free trial. Not yet a subscriber? You can sign up for a free trial here!   Why should I take this course? This is an on-demand instructor-led course that combines videos, tasks, and various resources to help you…

If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about…

Note: As Google enhances the new user onboarding process, new Google Ads users may experience an updated workflow. The content below pertains to Google Ads users who have already created, and logged into, their Google Ads account. Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads…

When you use a browser, like Chrome, it saves some information from websites in its cache and cookies. Clearing them fixes certain problems, like loading or formatting issues on sites. In Chrome On your computer, open Chrome. At the top right, click More Delete browsing data. Choose a time range, like Last hour or All…

Discover how to use Google Analytics 4’s URL builder to add utm parameters in order to identify the campaigns that refer traffic.By adding utm campaign parameters to the destination URLs you use in referral links and ad campaigns, you can see which campaigns refer traffic. When a user clicks a referral link, the URL parameters…

You can use your computer or Android tablet to chat with your friends through Google Messages for web, which shows what’s on your Google Messages mobile app. Google Messages for web sends SMS messages using a connection from your computer to your phone, so carrier fees will apply, just like on the mobile app. Important:…

You can download and install the Chrome web browser at no charge, and use it to browse the web. How to install Chrome Important: Before you download, you can check if Chrome supports your operating system and other system requirements. Windows On your computer, download the installation file. To install the file, follow the on-screen…

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of how content works.I’ve had awkward conversations with executives who ask, “Show us the value of this blog post.” My reaction is, what? You don’t ask that…