About Google Ads certifications
Ads certifications are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising. You can access Google Ads certifications on the Skillshop Google Ads Certification page. Before you begin…
When should you do SEO?
So some examples of businesses I would say probably shouldn’t bother. Rolls-Royce AerospaceRolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that sells small nuclear reactors and jet engines. I would say that when…
The Professional’s Guide to SEO (Search Engine Optimization)
This resource was a collaborative effort between several subject matter experts in the SEO field. We set out to help level-up anyone comfortable with the basics of SEO, who has some experience practicing it professionally, and who craves the challenge…
Build effective keyword lists
Keywords are words or phrases that are used to match relevant ads with the searches people make on Google. If you build a keyword list based on the words used when people search for what you offer, your ads can…
![[GA4] Set up Analytics for a website and/or app](https://blog.pixbayt.com/wp-content/uploads/2025/05/Lj7ppdKvrIMO7_zY5UZnSuf0PsHkah2tiIFw6Pp6QbJDVVAtVTHfM3oLF-qAXHPjJ0kw32.png)
[GA4] Set up Analytics for a website and/or app
Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. Create an Analytics account Your first step is to set up…