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Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to…

1. Discover valuable keyword phrases and topics You think you know what you want to rank for, but are you certain? Do you know all the ways people are searching that might lead to your website? For example, if you sell “wholesale wine glasses” this might be a good term to target. Keyword research can…

Start your SEO journey. This video bundle will give you an introduction to SEO strategy with our courses on the SEO Fundamentals, Keyword Research, and Local SEO.  SEO FundamentalsThis class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you’ll need…

This course is FREE. However, to apply learnings, we recommend that you have a Moz Pro subscription or free trial. Not yet a subscriber? You can sign up for a free trial here!   Why should I take this course? This is an on-demand instructor-led course that combines videos, tasks, and various resources to help you…

If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about…

Note: As Google enhances the new user onboarding process, new Google Ads users may experience an updated workflow. The content below pertains to Google Ads users who have already created, and logged into, their Google Ads account. Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads…