To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Google, for example, makes algorithm adjustments every day — some of these updates are…

What Is On-Page SEO? How To Optimize A Page – Moz = 200 && request.status = 200 && request.status Source

What Is the Role of SEO in Digital Marketing? – Moz = 200 && request.status = 200 && request.status Source

4c. Use Structured Data for Rich Results Rich results are special features in search results that go beyond title and meta descriptions and include things like review stars, images, FAQs, and more. You can explore Google’s supported rich results here. Rich results are most often triggered by structured data. Most modern content management systems include…

To access Keyword Planner: You must complete your account setup by entering your billing information to access basic features like “Get ideas for new keywords”. As you use Keyword Planner to find new keyword ideas for your Search Network campaigns, you may only get a few relevant results. This article provides tips and best practices…

YouTube is one of the largest search engines in the world. Writing descriptions with keywords can help viewers find your videos more easily through search. Do Titles & Descriptions Still Matter? | Master Class #2 ft. Carina Fragozo Writing your description Descriptions tell the YouTube algorithm and your viewers what the video is about. You…

You can build the right keyword list for your campaign to help show your ads to the customers you want. Your keywords should match the terms your potential customers would use to find your products or services. Learn more about how to Add keywords. This article explains some basic ways to build a good keyword…

On this page   Make yourself known Build your reputation using email In digital marketing, building a good reputation is key to establishing your customer base. For instance, to let people know who you are and trust the content you’re sending, include your name and email address in the From field in Gmail. Keep subject…

Your product data shapes the way your ads and free listings behave and perform on Google surfaces. To make ads, listings, and your campaigns as successful as possible, you need to provide and maintain high-quality product data. Use these tips to create a strong set of data and help you see results from your campaigns.…

Search engine basics Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a…

Note: Smart Campaigns can only be created in Smart Mode. New and existing advertisers not in Smart Mode are eligible for a variety of other campaigns. When you design and improve your website, thinking like your customer will likely help you to come up with and implement meaningful changes. Follow our guidelines to help design…

What Is SEO? Search Engine Optimization Best Practices – Moz = 200 && request.status = 200 && request.status Source